20 Years Recruiting Fortune 500 · Private Equity · High-Growth

The insider who now
works for you,
not against you.

I spent 20 years on the other side of the hiring table — reviewing thousands of resumes and placing leaders at the world's most competitive companies. Now I use that access to get you hired.

Work With Me How It Works
20
Years Recruiting
1,000s
Resumes Reviewed
62K+
LinkedIn Reach
Laura Coker

Founder, NextWay Search

“I open doors other coaches don’t even know exist.”

Why This Is Different

Most coaches teach.
I open doors.

Ten years ago, when I reached out to a hiring manager with a strong candidate, they were excited — even with a $25K recruiting fee attached.

Now I reach out with highly qualified candidates for free, and it still takes more persistence and follow-up than most people expect. I know because I do it every day.

That's what you get when you work with me — not advice about what to do, but someone who actually does it alongside you.

01

Recruiter-Grade Materials

I know exactly what decision-makers look for because I was one for 20 years.

02

Direct Market Representation

I actively market your profile to hiring managers — not just coach you to do it yourself.

03

Real Talk, No Fluff

The job market is brutal. I'll tell you the truth and help you navigate it anyway.

04

Selective & Personal

I work with a limited number of professionals so every engagement gets real attention.

Services

Choose your level of support

Both options are built for serious professionals ready to move.

Strategy Session
$199
1:1 Strategy Session

A focused session to evaluate your situation, identify gaps, and map out clear next steps with a recruiter's eye.

  • Resume & LinkedIn feedback
  • Positioning recommendations
  • Job search strategy guidance
  • Direct insight into how hiring managers see you
Book Session
Most Popular
$999
Executive Placement Partnership

A 30-day hands-on engagement. I refine your positioning and actively market your profile to decision-makers.

  • Recruiter-grade resume & LinkedIn optimization
  • Direct outreach to hiring managers on your behalf
  • Strategic positioning for leadership roles
  • Weekly strategy sessions throughout
  • Ongoing guidance for the full 30 days
Enroll Now

Live Research Series

I'm spending my time & money so you don't have to.

I turned myself into a job market test subject — testing every AI tool, outreach strategy, resume platform, and application method firsthand. No sponsorships. No fluff. Just honest results.

Follow along on LinkedIn as I document what actually works in today's market.

Follow on LinkedIn →
62K+
Post Impressions
190+
New Followers
121
Comments
$49
Spent So Far

Tools Under Review

Direct hiring manager outreachTested
AI Apply · Auto-applicationIn Progress
LinkedIn strategies & tacticsTested
Resume optimization toolsComing Soon
Cold outreach with AI assistComing Soon
Interview prep platformsComing Soon

Results

What clients say

★★★★★

"Laura doesn't just give you advice — she gets in the trenches with you. Within two weeks she had my profile in front of three hiring managers I never would have reached on my own."

Senior Operations Leader

Manufacturing · $180K placement

★★★★★

"I had been applying online for four months with zero traction. After one session with Laura I understood exactly why and had a completely different strategy within 48 hours."

VP of Finance

Private Equity · Career transition

★★★★★

"The honesty alone is worth it. She told me things no one else was willing to say, and it changed everything about how I was positioning myself."

Director of Engineering

Tech · Fortune 500 placement

Ready?

Stop applying.
Start landing.

This is a selective offering for serious professionals. If you're ready for your next move, let's talk about whether we're the right fit.

Get Started Follow the Series