20 Years Recruiting Fortune 500 · Private Equity · High-Growth

The insider who now
works for you,
not against you.

I spent 20 years on the other side of the hiring table reviewing thousands of resumes and placing leaders at the world's most competitive companies. Now I use that access to get you hired.

Work With Me How It Works
20
Years Recruiting
1,000s
Resumes Reviewed
62K+
LinkedIn Reach
Laura Coker

Founder, NextWay Search

“I open doors other coaches don’t even know exist.”

Why This Is Different

Most coaches teach.
I open doors.

Ten years ago, when I reached out to a hiring manager with a strong candidate, they were excited — even with a $25K recruiting fee attached.

Now I reach out with highly qualified candidates for free, and it still takes more persistence and follow-up than most people expect. I know because I do it every day.

That's what you get when you work with me — not advice about what to do, but someone who actually does it alongside you.

01

Recruiter-Grade Materials

I know exactly what decision-makers look for because I was one for 20 years.

02

Direct Market Representation

I actively market your profile to hiring managers — not just coach you to do it yourself.

03

Real Talk, No Fluff

The job market is brutal. I'll tell you the truth and help you navigate it anyway.

04

Selective & Personal

I work with a limited number of professionals so every engagement gets real attention.

Services

Choose your level of support

Both options are built for serious professionals ready to move.

Anything Goes
$199
Anything Goes Call

Bring any question, any problem, any situation. Resume feedback, LinkedIn review, job search strategy, salary negotiation — nothing is off limits.

  • 60 minutes of open, unfiltered advice
  • Direct recruiter perspective on any topic
  • Actionable next steps you can use immediately
  • No agenda — you drive the conversation
Book Now
Resume Rewrite
$299
Resume Rewrite

A recruiter-grade resume rewrite built around your goals, your experience, and how hiring managers actually read resumes.

  • 30-minute video discovery call
  • Full resume rewrite by a 20-year recruiting veteran
  • Optimized for ATS and human readers
  • Positioned to stand out from the competition
Get Started
Bundle
$499
Resume + LinkedIn Bundle

Your complete personal brand overhaul. A recruiter-grade resume and a LinkedIn profile that stops the scroll — built together for maximum impact.

  • 60-minute video discovery call
  • Full resume rewrite
  • Complete LinkedIn profile overhaul
  • Consistent positioning across both
Get Started
Executive Partnership
$5,000
Executive Placement Partnership

A 90-day hands-on engagement. I refine your positioning and actively market your profile to decision-makers.

  • Recruiter-grade resume & LinkedIn optimization
  • Direct outreach to hiring managers on your behalf
  • Strategic positioning for leadership roles
  • Weekly strategy sessions throughout
  • Ongoing guidance for the full 90 days
Enroll Now

Live Research Series

I'm spending my time & money so you don't have to.

I turned myself into a job market test subject — testing every AI tool, outreach strategy, resume platform, and application method firsthand. No sponsorships. No fluff. Just honest results.

Follow along on LinkedIn as I document what actually works in today's market.

Follow on LinkedIn →

Tools Under Review

Direct hiring manager outreachTested
AI Apply · Auto-applicationIn Progress
LinkedIn strategies & tacticsTested
Resume optimization toolsComing Soon
Cold outreach with AI assistComing Soon
Interview prep platformsComing Soon

Results

What clients say

★★★★★

Laura took the time to understand my experience, career goals, and what I was looking for in my next opportunity. She was incredibly responsive, transparent, and supportive at every stage and made the whole process smooth and stress-free.

Technology Executive

Cloud and AI Strategy

★★★★★

Laura was personable and kept me informed every step of the way. She found me a great job within a very short time and kept me apprised of every step. Highly recommend her!

Senior Software Developer

Technology

★★★★★

Laura was proactive at every step of my recruitment process. She ensured I received all pertinent information about the position and worked with me to submit my application materials quickly. She remains in regular contact to ensure I am growing and learning in my position.

Asset Manager

Technology Services

Get In Touch

Not sure where to start?

Send me a message and I will get back to you within one business day.

Ready?

Stop applying.
Start landing.

This is a selective offering for serious professionals. If you're ready for your next move, let's talk about whether we're the right fit.

Get Started Follow the Series